Reliance Retail’s Tira Launches #ForEveryYou Campaign with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan
New Delhi: In a dazzling display of star power, Reliance Retail’s innovative beauty retail platform, Tira, has announced the launch of its “For Every You” campaign. The campaign is set to feature three of Bollywood’s most prominent actresses: Kareena Kapoor Khan, Kiara Advani, and Suhana Khan, who will serve as the faces of this exciting endeavor. The release of this campaign is set to make waves in the beauty industry as it seeks to celebrate the diverse facets of beauty and how individuals use it to express themselves.
Embracing Beauty Diversity
Tira’s “For Every You” campaign aims to showcase the incredible diversity of beauty. Each of the three actresses will be featured in a 30-second exclusive film, with each film highlighting a unique aspect of beauty. The goal is to emphasize how different mindsets, daily rituals, and idiosyncrasies come together to form a person’s unique version of beauty. This campaign is a powerful testament to the belief that beauty comes in all forms and can be a tool for self-expression.
Empowering Authenticity
At its core, the #ForEveryYou campaign seeks to empower individuals to be their authentic selves. Regardless of where someone is on their personal journey of discovering beauty, this campaign encourages them to embrace and express their true selves. It is a call to action for people to break free from societal norms and expectations and to confidently celebrate their own version of beauty.
A Multi-Channel Campaign
The impact of the #ForEveryYou campaign is expected to reach far and wide. Reliance Retail plans to showcase it across various media channels, ensuring that the message of beauty diversity and self-expression resonates with a broad audience. The campaign will be visible on television, outdoor billboards, print media, digital platforms, at events, in-store activations, and through on-ground activities over the coming months.
Exclusive Offers and Promotions
In addition to the captivating campaign, Tira has prepared an array of exclusive offers, promotions, and gifts with purchase to complement the launch. Customers can expect a wide selection of both global and homegrown beauty brands to choose from, enhancing their shopping experience.
A Vision for Inclusivity
Isha Ambani, Director of Reliance Retail Ventures Ltd., expressed her excitement about the campaign, saying, “We’ve received an overwhelming response to Tira Beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty & skincare category and democratize beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani, and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEvery You. Together, they represent Tira’s brand promise and will inspire beauty enthusiasts across cultures and age groups to make Tira their preferred beauty destination.”
Tira: A Beauty Revolution
Tira, launched in April 2023 by Reliance Retail Ltd., stands as a testament to the evolving beauty industry. As an omni-channel beauty retail platform powered by cutting-edge technology, Tira offers a meticulously curated selection of both global and locally cherished beauty brands. This platform isn’t just about shopping; it’s an experience. Customers can access a wealth of beauty content, tips, and tutorials via the Tira mobile application.
The In-Store Experience
For those who prefer an in-store experience, Tira has transformed the traditional beauty shopping experience. Tira’s physical stores offer a wide range of curated services and the latest beauty tech tools. This includes personalized makeup and skincare consultations, virtual try-ons, and tutorials to help customers achieve Tira’s signature looks.
Reliance Retail: A Global Powerhouse
Reliance Retail Ltd. (RRL), a subsidiary of Reliance Retail Ventures Ltd. (RRVL), is the cornerstone of the retail empire under the Reliance Industries Limited (RIL) group. RRVL, along with its subsidiaries and affiliates, operates an integrated omni-channel network comprising over 18,500 stores and digital commerce platforms that span grocery, consumer electronics, fashion & lifestyle, and pharma consumption baskets.
One of the remarkable achievements of Reliance Retail is its New Commerce initiative, which has forged partnerships with over 3 million merchants. Notably, Reliance Retail Ltd. stands as the only Indian retailer within the global Top 100, and it is amongst the fastest-growing retailers worldwide, as recognized by Deloitte’s Global Powers of Retailing 2023 report.
Impressive Financial Performance
In the fiscal year ending on March 31, 2023, RRVL reported a consolidated turnover of Rs 260,364 crore ($31.7 billion), with a net profit of Rs 9,181 crore ($1.1 billion). These numbers underscore the company’s solid financial performance and its enduring commitment to delivering quality products and experiences to consumers.
As the #ForEveryYou campaign takes flight, it is poised to make a significant impact not only in the beauty industry but also in the way we perceive and celebrate beauty diversity. Tira, backed by Reliance Retail, continues to reshape the beauty landscape, making beauty accessible to everyone and promoting the idea that beauty is truly for every individual to define and celebrate in their own unique way. Stay tuned for more updates as this exciting campaign unfolds its message of self-expression and authenticity.