While the Olympic Sport Games have undergone centuries of evolution, one constant remains: the ever-increasing intensity of competition and tension, mirroring the dynamics seen in the retail sporting goods sector. Sporting goods retailers persistently strive to overcome obstacles and sprint towards meeting customer demands in terms of product availability, timing, and location, all the while flexibly adjusting to the ever-shifting retail landscape.
To outperform their rivals, sports retailers must refine their customer offerings and enhance their operational capabilities.
Backcountry Enhances In-Store Service Using Oracle
Backcountry, a renowned retailer specializing in premium outdoor gear and apparel, is expanding its physical store presence in collaboration with Oracle. After 25 years of exclusively operating online, Backcountry launched two brick-and-mortar stores in 2021, with ambitious plans for further expansion throughout the United States. These stores serve as both retail destinations and community gathering spaces for outdoor enthusiasts. By implementing Oracle Retail Xstore Point-of-Service, store associates can provide enhanced assistance to customers at every point of their in-store journey.
Backcountry is replacing its existing in-house point-of-sale system with Oracle Retail Xstore Point-of-Service at its three existing stores in Utah and Colorado. This implementation will extend to upcoming store openings as Backcountry continues to grow its physical retail footprint.
Hibbett Utilizes Oracle Cloud to Elevate In-Store Shopping Experiences
Hibbett Retail, Inc., a leading provider of cutting-edge footwear and fashion with a presence in 1,133 stores across 36 states, is committed to delivering outstanding in-store shopping experiences. To achieve this goal, the retailer has adopted Oracle’s latest retail cloud platform technology. By upgrading its mobile Oracle Retail Xstore Point-of-Service systems and incorporating Oracle Retail Store Inventory Operations Cloud Service, Hibbett ensures that its associates always possess an accurate view of product availability across all channels and can assist customers from any location within the store, thereby enhancing customer loyalty.
UK-Based Sports Retailer Wiggle Embraces Oracle Cloud Infrastructure
Wiggle, a UK-based specialty online retailer specializing in cycling, running, swimming, and outdoor equipment and apparel, has chosen Oracle solutions to support its record-breaking sales and expansion into new markets. The retailer is migrating its existing Oracle on-premise retail solutions to Oracle Retail Merchandising and Merchandising Financial Planning cloud services hosted on Oracle Cloud Infrastructure. Wiggle is also set to integrate Retail Demand Forecasting Cloud Service into its portfolio to better predict consumer demand as it continues to grow and explore new markets.
SCHEELS Adopts Oracle Cloud POS System for Retail Success
SCHEELS, an employee-owned company renowned for delivering immersive shopping experiences across its 28 stores, is enhancing its retail operations by implementing the Oracle Cloud POS system. This system enables each store to scale and increase the number of registers during peak trading periods and special promotions, all while requiring minimal in-store management involvement. SCHEELS achieved this transformation in just five months with the assistance of Oracle PartnerNetwork member BTM Global. By embracing the latest Oracle Xstore release, SCHEELS gains access to continuous innovation, reduces long-term IT costs, and modernizes its infrastructure to align with the evolving retail landscape.
Cape Union Mart Elevates Merchandise and Operations with Oracle Cloud
Cape Union Mart, a leading South African retailer catering to outdoor enthusiasts and travelers, is committed to delivering exceptional retail experiences under its DARE initiative (Delivering Awesome Retail Experiences). To achieve this goal, the brand is leveraging Oracle Cloud for Retail solutions to optimize its financials, fulfillment, store assortments, and inventory management. These solutions, including Oracle Retail Merchandising Cloud Service, Oracle Retail Merchandise Financial Planning Cloud Services, Oracle Retail Assortment Planning Cloud Service, and Oracle Retail Science Cloud Services, run on Oracle Cloud Infrastructure (OCI). Additionally, Cape Union Mart is utilizing Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) and Oracle Fusion Cloud Enterprise Resource Planning (ERP) to further enhance its operations.
SportScheck Thrives with Mobile Retail Solutions Powered by Oracle
The latest version of Oracle Retail’s Xstore Point-of-Service application empowers retailers to efficiently manage dynamic customer bases. IT departments can respond swiftly to market demands and branch-specific requirements, offering customers a seamless and personalized shopping experience. Bernhard Puchberger, Chief Information Officer at SportScheck, highlights the significance of enhancing the customer experience through Oracle Retail’s technology investment.
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