Bollywood actor Shraddha Kapoor has joined hands with “Shunya” as an investor partner, marking a notable milestone in the startup’s growth and valuation “Shunya,” the flagship brand of Naturedge Beverages Pvt. Ltd., led by serial entrepreneur Siddhesh Sharma, a scion of the Baidyanath legacy, has recently announced a significant development in its journey.
“Shunya” is dedicated to bringing the ancient wisdom of Ayurveda into contemporary life by offering modern-day FMCG (Fast-Moving Consumer Goods) products. Presently, the brand’s product lineup includes two health-based beverages, SHUNYA GO and SHUNYA FIZZ. These beverages are crafted using the finest-quality ingredients, employing cutting-edge manufacturing processes, and designed to seamlessly integrate into modern lifestyles. What sets them apart is their remarkable attributes: zero calories, zero sugar, and zero artificial sweeteners.
“Shraddha Kapoor Joins ‘Shunya’ as Investor Partner, Redefining Health and Wellness in India”
Expressing her thoughts on this exciting collaboration, Shraddha Kapoor shared, “The year 2020 underscored the importance of clean living and a focus on wellness for me. For a while now, I’ve been eager to invest in a brand that genuinely aligns with my beliefs—a brand that doesn’t just make promises but fulfills them. I believe in doing good, living well, and feeling great, and Naturedge Beverages’ flagship brand, ‘Shunya,’ shares these very values. Both ‘Shunya’ products are incredibly delicious, exceptionally healthy, and seamlessly fit into my lifestyle. To be honest, there’s no other beverage brand like this, in India or anywhere else!”
Siddhesh Sharma, the Founder and CEO of Naturedge Beverages Pvt. Ltd. and President of the Baidyanath Group, expressed his enthusiasm for this collaboration, stating, “At ‘Shunya,’ our philosophy revolves around cleanliness, purity, and the absolute feel-good factor. We are a conscious, vibrant brand, and we couldn’t have found a more suitable partner than Shraddha.
She truly understands our ethos, and we resonate with her values. Shraddha shares our beliefs and ideologies, and her exuberant personality is infectious. We were seeking a partner, not just an ambassador—one who genuinely believes in the company’s vision and our product offerings, someone who embodies the balance of a joyful spirit and a health-conscious mindset. Shraddha perfectly fits the bill, and we couldn’t be happier to have her on board.”
Siddhesh Sharma, Founder and CEO, Naturedge Beverages Pvt. Ltd and President of the Baidyanath Group, stated, “At Shunya, we believe in everything that is clean, pure and a 100% feel-good. We are a conscious, playful, energetic brand and we could not think of a better fit for us than Shraddha! She surely gets us, and we get her too! Shraddha shares the same beliefs and ideologies as us, and her bubbly personality is infectious. We wanted a partner, not an ambassador, who believes in the vision of the company and our product offerings, who are both fun-loving and health-conscious. Shraddha checked all these boxes. We couldn’t be happier now that we have her on board.”
With the mission to leverage Ayurveda’s ancient wisdom to create modern-day FMCG products, Shunya’s product offerings at present include two health-based drinks SHUNYA GO & SHUNYA FIZZ, with the best-quality ingredients, made using cutting-edge manufacturing processes and designed in a contemporary format to fit seamlessly into the modern lives. These delectable drinks come with zero calories, zero sugar, and zero artificial sweeteners!
“Shunya” has made remarkable strides in revolutionizing the Indian beverage market since its inception in September 2020. Leveraging its distribution prowess, the brand has swiftly expanded its presence across metro cities in India. Currently, “Shunya” products are available in over 15,000 general trade and modern trade stores, as well as in leading restaurants and bars throughout the country. The brand has also established a robust online presence, with its products available on prominent platforms such as Amazon, Flipkart, BigBasket, Grofers, and Goqii. Additionally, customers can purchase “Shunya” products directly from the brand’s website: http://drinkshunya.com/.
Looking ahead, “Shunya” is poised for further expansion and growth. The brand is actively exploring opportunities in new territories and aims to extend its presence to 25,000 stores across twelve select cities in India within the next six months.
In conclusion, the partnership between Shraddha Kapoor and “Shunya” represents a significant milestone in the brand’s journey. This collaboration not only enhances the brand’s valuation but also reinforces its commitment to delivering products that promote wellness and align with modern lifestyles. With its unique blend of Ayurvedic wisdom and contemporary appeal, “Shunya” is well on its way to becoming a household name, inspiring individuals to prioritize health and well-being in a flavorful and health-conscious manner.
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