Akhilesh Prasad, CEO of Fashion and Lifestyle at Reliance Retail, stated that the mid-premium fashion segment is experiencing rapid growth, driven by the rising demand of millennials and Gen-Z for the latest international and contemporary Indian fashion trends.
According to the CEO of Reliance Retail, AZORTE provides essential wardrobe choices for fashion-forward customers in the emerging market of new India.
Reliance Retail has introduced AZORTE, a premium fashion and lifestyle brand, to meet the increasing demand for premium international and contemporary Indian fashion merchandise. The brand encompasses western and Indian wear, footwear, fashion accessories, kids’ wear, home, and beauty products.
Mr. Prasad, the CEO of Reliance Retail, expressed that AZORTE caters to the wardrobe essentials of fashion-forward customers in the emerging market of new India. The store is equipped with tech interventions to enhance the customer journey and shopping experience. The flagship outlet, covering an expansive 18,000 sqft area at 1MG-Lido Mall in Bengaluru, was officially opened by Mr. Prasad.Rakesh Jallipally, VP & Business Head of AZORTE, described the brand as India’s first fashion NeoStore, offering high-street fashion with a mix of on-trend styles and reinvented classics.
Rakesh Jallipally, VP & Business Head of AZORTE, described the brand as India’s first fashion NeoStore, offering high-street fashion with a mix of on-trend styles and reinvented classics.
What other tech interventions does AZORTE have?
As of my last update in September 2021, specific details about the tech interventions at AZORTE were not available. However, it is common for modern retail stores to incorporate various technological advancements to enhance the customer experience and streamline operations. Some potential tech interventions that AZORTE, as a premium fashion and lifestyle brand, might have or consider implementing include:
- Augmented Reality (AR) and Virtual Try-On: AR technology can allow customers to virtually try on clothing and accessories without physically wearing them, providing a more immersive shopping experience.
- Interactive Digital Screens: Interactive displays can engage customers by showcasing product information, styling tips, and personalized recommendations based on their preferences.
- RFID Technology: Radio-frequency identification (RFID) tags can be used on merchandise to enable real-time tracking, improve inventory management, and ensure accurate stock levels.
- Mobile Apps and In-Store Navigation: AZORTE may offer a dedicated mobile app that allows customers to browse products, receive personalized offers, and navigate the store efficiently.
- Contactless Payments: To streamline the checkout process, the store might support various contactless payment methods, such as mobile wallets and NFC-enabled credit cards.
- Personalized Recommendations: Utilizing customer data and artificial intelligence, AZORTE could offer personalized product recommendations and styling suggestions to enhance customer satisfaction.
- Smart Fitting Rooms: Fitting rooms equipped with interactive mirrors and touchscreens can assist customers in finding the right size and style, while also suggesting complementary products.
- Click-and-Collect Services: Customers might have the option to order products online and collect them in-store at their convenience.
- Customer Feedback Systems: The store may employ feedback systems, such as interactive kiosks or digital surveys, to gather customer insights and improve the overall shopping experience.
