Baskin Robbins introduces the enchanting Mermaid Sundae as the exclusive treat for Barbie The Movie, premiering in theaters on 21 July. Delight in this special flavor inspired by the magical world of Barbie.
Baskin Robbins, the American multinational ice cream chain, has joined forces with Barbie The Movie as its official dessert partner in India. The collaboration was announced in a press release on Tuesday, according to the company’s statement.
Baskin Robbins introduced the Mermaid Sundae, a special flavor named after Barbie The Movie, before the film’s theatrical debut on 21 July. Customers were delighted by this new offering, available exclusively during the movie’s release.
Indulge in the enchanting Mermaid Sundae, where creamy ice cream meets a whimsical mermaid tail and magical sparkles. This delightful treat blends fantasy and flavor, leaving you yearning for more with every heavenly bite. Surrender to the irresistible charm of this delectable delight.
According to Mohit Khattar, the CEO of Graviss Foods Pvt Ltd., Baskin Robbins and Barbie both share a dedication to joy, imagination, and crafting unforgettable moments. The Mermaid Sundae truly encapsulates this spirit, and they eagerly anticipate customers indulging in this remarkable experience.
Barbie, a whimsical and humorous fantasy film, is helmed by the talented American screenwriter, Greta Gerwig. Drawing inspiration from the iconic Barbie fashion dolls created by the renowned toy manufacturing company, Mattel, Inc., the movie promises a delightful and enchanting cinematic experience. With worldwide distribution by Warner Bros. Pictures, audiences can anticipate immersing themselves in the magical world of Barbie and her adventures.
Baskin Robbins, the renowned ice cream and cake retailer, traces its origins back to 1945 when it was established by two American brothers-in-law, Burt Baskin and Irv Robbins. Over the years, the company has undergone changes and is currently under the ownership of Inspire Brands.
In the year 1993, Baskin Robbins ventured into the Indian market in collaboration with the Graviss Group. As part of its expansion, the company inaugurated its first manufacturing facility outside of North America, situated near Pune. This strategic move aimed to cater to the growing demand for their delectable treats in the Indian subcontinent.
Presently, Baskin Robbins has established its presence in more than 250 cities, boasting over 850 parlours and an extensive network of over 5000 retail touchpoints across India. Notably, Graviss, the company behind Baskin Robbins, also engages in exporting their products to several countries in the SAARC region, including Nepal, Sri Lanka, and the Maldives.