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Business
The future is here: Video Marketing
Video marketing is a digital marketing strategy that involves creating and using video content to promote, advertise, and engage with…
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Examination of the metrics that determine the success or failure of a brand during the holiday season
With the advancement of our beloved festive season, retail markets are all set up to implement various strategies and techniques…
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Shifts in online search behavior and their implications for brands
With changing times, online search are not just confined to one or two search engines like google or YouTube, but…
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Exclusive
15 proven marketing strategies
Let us discuss some of the most prominent marketing strategies!! In the fast-paced and ever-evolving world of business, effective marketing…
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Business
Ideas to give digital experience to luxury shoppers
Digital experience in the modern world has in a certain way, increased shopper’s expectation to a whole new level. Besides,…
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Vulnerability- A key to tackle retail workforce issues
“Vulnerability has strength of its own”- William Zinsser. This particular quote resonates the fact that being vulnerable is not a…
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Business
‘AI’ – Its limited role, opportunities and challenges in Ecommerce
Artificial Intelligence (AI) has been a transformative force in various industries, including e-commerce. It offers the potential to automate processes…
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Business
Sturdy competition in grocery retailing
This year grocery industry has went through a lot- from price inflation, shortages of supplies, critical weather conditions to advancement…
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How essential is “color” and “lightning” in retail marketing?
“Color” and “lightning” are two most crucial feature to gain maximum attention of consumers. Retail marketing and promotion is all…
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Prada, Starbucks and Porsche are using “discord” to scale their CEG
Customer interaction with a brand is of paramount importance in the retail industry. These interactions play a crucial role in…
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