Back in 2019, Priyanka Chaudhary Raina, a devoted mother of two, set out on a journey to establish a brand that would offer mothers a reliable and secure choice for baby care items. Fueled by her own experiences as a parent, she found herself driven to advocate for the well-being of both mothers and children. This drive led to the creation of Maate – a name that encapsulates the essence of motherhood and the gentle care provided to a growing child. Beyond being a mere brand, Maate embodies a heartfelt dedication to nurturing, making it a beacon of trust for mothers seeking the best for their little ones.
“For me, Maate is not just a brand – it embodies the very heart of motherhood and the secure upbringing of children. We thoroughly explore traditional Indian wisdom and ancient wellness techniques to offer optimal care, using only natural elements in our thoughtfully crafted products.”
— Priyanka Chaudhary Raina, co-founder of Maate,
Maate: Unveiling a Distinctive Identity
In a world where baby products often have harmful chemicals, Maate is different. They really care about making their products work well, not just look nice. In the big world of baby stuff, Maate is special. They use only natural things that come from plants and don’t have any bad chemicals. They learned these ideas from Ayurveda, an old way of thinking about medicine. But they also know what people need today and make their stuff fit that.
Maate doesn’t only think about making things work good, though. They also want to be nice to the Earth. They do things in a way that doesn’t hurt the planet. Even the boxes they put their stuff in are made in a smart way that doesn’t make a lot of pollution.
All these things show that Maate really loves babies and wants to keep them safe. And they also want to keep the Earth nice for them and for everyone.
Target Audience
Maate is meant for new and soon-to-be parents who want natural and safe things for their babies. People who really care about being healthy and using Ayurvedic ideas also like Maate. And if you’re someone who wants to help the Earth, Maate is a good choice. They use eco-friendly boxes and get their ingredients responsibly.
Maate makes baby and mother stuff that’s really good. They use special things from Ayurveda like shea butter, avocado oils, vetiver, and calendula oils. These things are gentle and work well for babies and moms. Maate is open about where they get their stuff and how they do things, which makes people trust them.
When you choose Maate, you know you’re picking something safe and good for you and your baby. It’s also nice for the planet. That’s why people like Maate.
Maate and Technology
In today’s digital world, Maate knows how crucial it is for everyone to easily find information. They talk with parents on the internet and share helpful details about their products. Maate uses social media and online stores to make shopping easy and enjoyable, so people can connect with their brand smoothly.
Marketing & Retail
The brand’s direct-to-consumer (D2C) approach centers on empowering parents through knowledge and easy access. Operating through its website and social media channels, the brand offers extensive details about its products and the ingredients used. To provide added convenience for parents, the brand also makes its products available in pharmacies and maternity hospitals, offering an over-the-counter choice for purchasing.
This strategic presence ensures that parents have multiple avenues to gather information and purchase products according to their preferences. Through its D2C strategy, the brand fosters a seamless connection with parents, enabling them to make well-informed choices and access their offerings without any hassle.