Embarking on an exciting trajectory of expansion and innovation, Vivo is set to revolutionize the premium smartphone segment with the imminent launch of ten expansive experiential stores by 2024. This strategic move underscores Vivo’s unwavering commitment to ascend to greater heights within the premium market domain.
In an insightful proclamation, Vivo shared its vision, declaring, “Our unwavering focus on the premium segment has been instrumental in our journey thus far. Witnessing the exceptional performance of our recent launches, the V27 and X90 series, further solidifies our resolve.
Embracing the realm of experiential retail, we aim to curate an unparalleled premium shopping expedition for our valued patrons. This visionary approach, we believe, is poised to fortify our eminence within the premium sector,” the statement affirmed.
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Elevating this endeavor to remarkable proportions, the company unveiled its pièce de résistance – a grand flagship store spanning three sprawling floors in Ahmedabad. Encompassing a vast retail expanse exceeding 7000 sq ft, this store stands as a testament to Vivo’s unwavering dedication.
Purposefully designed, it beckons with dedicated spheres for immersive product encounters, captivating consumer engagement, top-tier premium services, exquisite accessories, cutting-edge IoT innovations, and an immersive gaming realm. An embodiment of Vivo’s commitment to excellence.
Adding yet another jewel to its crown, Vivo inaugurated a flagship emporium in the heart of Coimbatore, Tamil Nadu. This illustrious addition now brings the total of Vivo’s flagship establishments in India to an impressive quartet – strategically located in Ahmedabad, Bengaluru, and Coimbatore. These establishments not only serve as beacons of technological prowess but also as sanctuaries for consumers seeking a superior shopping milieu.
Astonishing industry observers, Vivo swiftly dethroned the South Korean titan Samsung, emerging as the premier smartphone brand in India’s dynamic smartphone market during Q2 of 2023. A significant feat, as attested by the International Data Corporation’s latest report.
Notably, Vivo’s unrivaled outreach encompasses a network of over 70,000 retail touchpoints sprawled across the nation. A resounding testament to its reach and resonance, it underscores Vivo’s penchant for fostering widespread engagement. Further magnifying its influence, the company boasts an impressive count of over 650 vivo-exclusive stores, serving as veritable hubs of technological innovation and customer delight.
Intriguingly, this expansive network serves as a catalyst for economic empowerment, offering direct and indirect employment opportunities to more than 2500 Indian individuals through the exclusive stores. Additionally, Vivo’s workforce extends to approximately 30,000 in-store promoters affectionately known as Vivo Brand Ambassadors – a vibrant tapestry of skilled professionals championing the brand’s values.
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In summation, Vivo’s ambitious pursuit of establishing ten grand experiential havens by 2024 stands poised to redefine the contours of the premium smartphone landscape. A tapestry woven with technological ingenuity, consumer-centricity, and unwavering commitment, it casts Vivo as an industry luminary, beckoning all to experience the future of premium retail firsthand.
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