PUMA India has taken an exciting step towards solidifying its connection with the dynamic Gen Z demographic by welcoming the budding talent, Shanaya Kapoor, as its newest brand ambassador. This strategic partnership is set to resonate with young consumers across the country, as Shanaya steps into the spotlight to represent PUMA’s athleisure and performance wear lines. This collaboration not only signals PUMA’s dedication to embracing youth culture but also signifies a strategic move to engage the next generation of shoppers.
In an exhilarating twist, Shanaya Kapoor has also announced her much-anticipated debut on the widely popular multimedia messaging app, Snapchat. Through her public account, followers and fans can now get an exclusive and unfiltered peek into her life, including her journey with PUMA. With a staggering 1.8 million followers on Instagram, Shanaya’s style and activities have already captured the attention of many, despite her absence on Snapchat. Numerous public accounts on the platform have been actively documenting her fashion choices, fitness routines, and even her captivating dance performances through Spotlight Snaps.
Speaking about this milestone collaboration, Shanaya Kapoor shared her enthusiasm, saying, “I’ve always been a daredevil. Regularly participating in basketball and now exploring tennis and badminton, I’m thrilled to showcase this side of me through my partnership with PUMA. The fact that PUMA embraces and appreciates me for who I am brings me immense joy.”
Echoing her sentiments, she added, “PUMA’s sporty and stylish vibe resonates with me. Being an active individual, it’s crucial to feel both comfortable and fashion-forward. I have a plethora of exciting ideas for upcoming projects and campaigns, and I can’t wait to bring them to life with my PUMA family this year.”
Shreya Sachdev, Head of Marketing at PUMA India, emphasized the significance of connecting with Gen Z, a generation deeply ingrained in digital culture. She explained, “Gen Z are true digital natives. Their preferences in entertainment, shopping, education, fitness, food, and wellness are uniquely formed. Engaging with them requires a distinct and authentic approach. As a brand, PUMA is excited to establish a genuine connection with them through our collaboration with Shanaya.”
Shreya further added, “Shanaya Kapoor is not only a sports enthusiast but also a fitness lover. Her individualistic style seamlessly aligns with our brand’s forward-looking ethos. Her quirks, playfulness, and self-awareness make her a perfect fit. We are thrilled to unveil this unexplored facet of Shanaya to her followers and the world.”
This remarkable partnership adds Shanaya Kapoor to PUMA India’s prestigious roster of brand ambassadors, including renowned figures such as Kareena Kapoor Khan, Anushka Sharma, Harmanpreet Kaur, MC Mary Kom, and Avani Lekhara.
In this electrifying collaboration, PUMA India and Shanaya Kapoor are set to redefine sporty fashion and empower young individuals to embrace their unique styles while staying active and engaged. As Shanaya’s journey with PUMA unfolds on Snapchat and beyond, followers can look forward to an exciting fusion of fashion, fitness, and authentic self-expression. This partnership not only symbolizes the fusion of sport and style but also marks an inspiring stride towards empowering the youth to showcase their true selves, unapologetically and authentically.