In July, Praush Beauty, India’s premium makeup brand, wowed beauty enthusiasts with the launch of their highly-anticipated eyeshadow palette – The Showstopper Eyeshadow Palette. This stunning palette boasts 18 gorgeous, pigmented shades that range from berries to lilacs to nudes, allowing makeup lovers to create countless eye looks. The addition of this remarkable palette to their product lineup marked a significant milestone for the Indian direct-to-consumer (D2C) brand, as it doubled its cosmetic categories within a single year. Praush Beauty’s commitment to world-class formulations and creativity shines through in this eyeshadow palette, which promises to revolutionize eye makeup.
The Showstopper Eyeshadow Palette stands out not only for its vivid pigments but also for its lightweight and crease-resistant formula, ensuring flawless eye makeup that lasts all day long. Praush Beauty takes pride in its cruelty-free, vegan, and organic formula, making it not only a makeup lover’s dream but also an environmentally conscious choice. The super blendable formula allows for effortless application and seamless blending, meeting professional standards and delivering stunning results. Moreover, the palette comes in sleek and portable packaging, making it travel-friendly and convenient for makeup enthusiasts on the go.
Gaurav Mishra, Co-Founder of Praush Beauty, shared his excitement about the brand’s success, saying, “This year has been truly wonderful for our brand so far. We have witnessed tremendous growth and have ventured into key categories within the cosmetic space. Our liquid blushes, launched just three months ago, have already become bestsellers in multiple marketplaces. Similarly, our recently launched eyeshadow palette has received an overwhelming response. With 12 smooth matte shades and 6 mesmerizing shimmer hues, it is perfect for any occasion. We assure you that this palette is a true gem for makeup enthusiasts and professionals alike.”
Garima Juneja, the other Co-Founder, added, “From the very beginning, our mission has been to explore and conquer different categories to offer the best products to our customers. Within just six months, we have successfully entered high-demand makeup categories, such as eyeshadow palettes, kajal, eyeliner, and blush. Many of our products have gone viral on the internet, contributing to the overall growth of our brand. Moving forward, we aim to expand our brand further and explore new categories to deliver the finest products available.”
About Praush Beauty:
Praush Beauty is a trailblazing cosmetics and makeup brand based in India, dedicated to providing exceptional products meticulously formulated with premium quality and scientifically-backed ingredients. Founded by Garima Juneja and Gaurav Mishra, the brand has quickly gained recognition for its commitment to offering affordable, top-notch beauty solutions that embrace vegan and cruelty-free practices, tailored to suit the unique needs of Indian skin tones.
In an industry where quality often comes with a hefty price tag, Praush Beauty breaks barriers by delivering unparalleled excellence at a budget-friendly range. The brand firmly believes that beauty should be accessible to all individuals without compromising on product quality. With a widespread network of over 100 offline touchpoints, Praush Beauty has established itself as a premium and luxury cosmetics brand, reshaping beauty standards throughout India. Their dedication to innovation, inclusivity, and uncompromising quality has solidified their position as a game-changer in the market, elevating the beauty experience for countless consumers.
In conclusion, Praush Beauty’s recent launch of The Showstopper Eyeshadow Palette has captivated makeup enthusiasts across India, propelling the brand to new heights. With their expanding range of products and a commitment to excellence, Praush Beauty continues to redefine beauty standards while making beauty accessible to all. As they venture into new territories and categories, there’s no doubt that their journey will leave a lasting impression on the beauty industry and consumers alike.